25 CATEGORIES, ENDLESS POSSIBILITIES

The Licensing International Excellence Awards are bestowed on the best brands, products and initiatives of the year across all aspects of our robust industry – from live entertainment to fashion to toys, and everything in between. We could probably have 100 categories, and it still wouldn’t be enough to celebrate all the talent and success in this industry!

BEST LOCATION BASED EXPERIENCE

The most innovative use of a licensed property at a live event or location.

Best Experiential or Location-Based Initiative

BEST LICENSED BRANDS

This group of awards honors licensors, brand owners and licensing agents that have brought a brand to life in a creative, innovative way. Awards are given in 7 different categories.

Corporate Brand

Entertainment / Character / Toy / Digital Brand – Animation (incl. publishing)

Entertainment / Character / Digital Brand – Live Action

Food / Beverage / Restaurant Brand

Lifestyle / Celebrity / Influencer / Fashion / Designer Brand

Art / Design / Museum Brand

Sports / Collegiate / Esports Brand

BEST LICENSED PRODUCTS

This group of awards honors manufacturers for an innovative licensed product or product line created for one specific property or brand. Awards are given in 12 different product categories.

Apparel / Footwear / Accessories for Entertainment Brands

Apparel / Footwear / Accessories for Corporate or Lifestyle Brands*

Health & Beauty Aids

Food / Beverage Products for Entertainment Brands

Food / Beverage Products for Corporate or Lifestyle Brands*

Digital: Apps / Software / Video Games / NFT’s

Home Décor (domestics, furniture, giftware or textiles)

Publishing / Social Expression / Back-to-School

Toys / Games / Novelties / Role Play (primarily aimed at ages 0-8)

Toys / Games / Novelties / Role Play (primarily aimed at ages 8-plus)

Appliances / Automotive / Electronics / Housewares/ Hardware for Entertainment Brands

Appliances / Automotive / Electronics / Housewares/ Hardware for Corporate or Lifestyle* Brands

BEST COLLABORATION

This award honors the best partnership of the year between two or more brands of equal or similar recognition. This team-up will have been innovative and successful in driving growth, audiences and buzz. In order to qualify for this category, your collaboration must be a limited quantity and/or a limited time offer that does not exceed 2 years.

Best Collaboration

BEST LICENSED PROMOTION

The most outstanding use of a licensed property to promote a different product or service; it must include a licensed property and cannot be a promotion of that property (ie: as evidenced by an advertising or marketing campaign).

Best Licensed Promotion

BEST RETAILERS

Retailers that have demonstrated the highest degree of creative merchandising for a licensed property, with outstanding sell-through to prove it.

Best Retailer for Entertainment / Character Brand Initiative

Best Retailer for Corporate / Lifestyle / Fashion / Sports Initiative

MOST IMPACTFUL AGENCY / CONSULTANT /PROMOTIONAL AGENCY / DESIGN STUDIO

This award honors an organization or individual who has demonstrated creativity, tenacity and service for their clients and the industry at large. Must be a LI Member.

Most Impactful Licensing Agency / Consultant / Promotional Agency / Design Studio

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