30 CATEGORIES, ENDLESS POSSIBILITIES

The Licensing International Excellence Awards are bestowed on the best brands, products, and licensed initiatives of the year across all aspects of our robust industry – from live entertainment to fashion to toys, and everything in between. This year, the awards categories have been expanded to better reflect our constantly evolving industry. Additionally, a new category has been added to recognize your efforts to build a more sustainable business. We could probably have 100 categories, and it still wouldn’t be enough to celebrate all the talent and success in this industry!

BEST LICENSED BRANDS

This group of awards honors licensors, brand owners and licensing agents that have brought a brand to life in a creative, innovative way. Awards are given in 10 different categories.

Corporate Brand (automotive, media, technology, electronics, incl. gaming platforms)

Entertainment - Animated

Entertainment - Live Action (incl. Reality TV Shows)

Food / Beverage / Restaurant Brand

Celebrity / Influencer / Fashion / Home Designer Brand

Art / Design / Museum Brand

Sports / eSports / Collegiate Brand

Toy Brand

Digitally Native / Gaming / NFT Brand

Publishing / Social Expression / Stationery Brand

BEST LICENSED PRODUCTS

This group of awards honors manufacturers for an innovative licensed product or product line created for one specific property or brand. Awards are given in 12 different product categories.

Apparel / Footwear / Accessories for Entertainment Brands

Apparel / Footwear / Accessories for Corporate or Lifestyle Brands*

Health & Beauty Aids

Food / Beverage Products for Entertainment Brands

Food / Beverage Products for Corporate or Lifestyle Brands

Digital: Apps / Software / Video Games / NFT’s

Home Décor (domestics, furniture, giftware or textiles)

Publishing / Social Expression / Back-to-School

Toys / Games / Novelties / Role Play (primarily aimed at ages 0-8)

Toys / Games / Novelties / Role Play (primarily aimed at ages 8-plus)

Appliances / Automotive / Electronics / Hardware / Housewares for Entertainment Brands

Appliances / Automotive / Electronics / Hardware / Housewares for Corporate or Lifestyle Brands*

BEST COLLABORATION

This award honors the best partnership of the year between two or more brands of equal or similar recognition. This team-up will have been innovative and successful in driving growth, audiences and buzz. In order to qualify for this category, your collaboration must be a limited quantity and/or a limited time offer that does not exceed 2 years.

Best Collaboration in Fashion / Accessory / Footwear Categories

Best Collaboration in HBA / Food & Beverage / Other Categories

BEST LICENSED PROMOTION

The most outstanding use of a licensed property to promote a different product or service. Promotions that have not carried a fee or royalty (eg theatrical movie promotions primarily for marketing support) are not eligible.

Best Licensed Promotion

BEST RETAILER

Retailers that have demonstrated the highest degree of creative merchandising for a licensed property, with outstanding sell-through to prove it.

Best Retailer for Entertainment / Character Initiative Brand

Best Retailer for Corporate / Lifestyle / Fashion / Sports Initiative

MOST IMPACTFUL SERVICE PROVIDERS (New Category)

This award honors companies such as accounting and law firms, royalty, brand protection and approval software companies, and style guide and design agencies, that help run our industry more efficiently and effectively, by providing services that help licensees and licensors succeed in managing and growing their businesses.

Most Impactful Service Providers (New Category)

BEST EXPERIENTIAL OR LOCATION-BASED INITIATIVE

The most innovative use of a licensed property at a live event or location.

Best Experiential Or Location-based Initiative

SUSTAINABILITY (New Category)

This award recognizes a licensed product or product range that is making measurable improvements on sustainability.

Sustainability (New Category)

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