This group of awards honors licensors, brand owners and licensing agents that have brought a brand to life in a creative, innovative way. Awards are given in 10 different categories.
Corporate Brand (automotive, media, technology, electronics, incl. gaming platforms)
Entertainment - Animated
Entertainment - Live Action (incl. Reality TV Shows)
Food / Beverage / Restaurant Brand
Celebrity / Influencer / Fashion / Home Designer Brand
Art / Design / Museum Brand
Sports / eSports / Collegiate Brand
Toy Brand
Digitally Native / Gaming / NFT Brand
Publishing / Social Expression / Stationery Brand
This group of awards honors manufacturers for an innovative licensed product or product line created for one specific property or brand. Awards are given in 12 different product categories.
Apparel / Footwear / Accessories for Entertainment Brands
Apparel / Footwear / Accessories for Corporate or Lifestyle Brands*
Health & Beauty Aids
Food / Beverage Products for Entertainment Brands
Food / Beverage Products for Corporate or Lifestyle Brands
Digital: Apps / Software / Video Games / NFT’s
Home Décor (domestics, furniture, giftware or textiles)
Publishing / Social Expression / Back-to-School
Toys / Games / Novelties / Role Play (primarily aimed at ages 0-8)
Toys / Games / Novelties / Role Play (primarily aimed at ages 8-plus)
Appliances / Automotive / Electronics / Hardware / Housewares for Entertainment Brands
Appliances / Automotive / Electronics / Hardware / Housewares for Corporate or Lifestyle Brands*
This award honors the best partnership of the year between two or more brands of equal or similar recognition. This team-up will have been innovative and successful in driving growth, audiences and buzz. In order to qualify for this category, your collaboration must be a limited quantity and/or a limited time offer that does not exceed 2 years.
Best Collaboration in Fashion / Accessory / Footwear Categories
Best Collaboration in HBA / Food & Beverage / Other Categories
The most outstanding use of a licensed property to promote a different product or service. Promotions that have not carried a fee or royalty (eg theatrical movie promotions primarily for marketing support) are not eligible.
Best Licensed Promotion
Retailers that have demonstrated the highest degree of creative merchandising for a licensed property, with outstanding sell-through to prove it.
Best Retailer for Entertainment / Character Initiative Brand
Best Retailer for Corporate / Lifestyle / Fashion / Sports Initiative
This award honors companies such as accounting and law firms, royalty, brand protection and approval software companies, and style guide and design agencies, that help run our industry more efficiently and effectively, by providing services that help licensees and licensors succeed in managing and growing their businesses.
Most Impactful Service Providers (New Category)
The most innovative use of a licensed property at a live event or location.
Best Experiential Or Location-based Initiative
This award recognizes a licensed product or product range that is making measurable improvements on sustainability.
Sustainability (New Category)