This group of awards honors manufacturers for an innovative licensed product or product line created for one specific property or brand. Awards are given in 9 different product categories.
Apparel / Footwear / Accessories
Appliances / Automotive / Electronics / Housewares/ Paint
Health & Beauty Aids
Food / Beverage
Digital: Apps / Software / Video Games
Home Décor (domestics, furniture, giftware or textiles)
Publishing / Social Expression / Back-to-School
Toys / Games / Novelties / Role Play (primarily aimed at ages 0-8)
Toys / Games / Novelties / Role Play (primarily aimed at ages 8-plus)
This group of awards honors licensors, brand owners and licensing agents that have brought a brand to life in a creative, innovative way. Awards are given in 7 different categories.
Corporate Brand (entrants in this category should not fall into any other category such as fashion, art, character, etc.)
Digital Brand – Apps and Video Games
Entertainment / Character / Toy Brand – Animated
Entertainment / Character Brand – Live Action
Food / Beverage / Restaurant Brand
Lifestyle: Art / Design / Celebrity / Fashion Brand
Sports / Collegiate Brand
The most outstanding use of a licensed property to promote a different product or service. (This does not refer to the promotion of a licensed property or licensed product itself.) This category is limited to one submission per brand.
Best Licensed Promotion
This award honors the best partnership of the year between two or more brands of equal or similar recognition. This team-up will have been innovative, authentic and successful in driving growth, audiences and buzz.
Best Licensed Collaboration
Retailers that have demonstrated the highest degree of creative merchandising for a licensed property, with outstanding sell-through to prove it.
Best Retailer for Corporate / Lifestyle / Fashion / Sports Initiative
Best Retailer for Entertainment / Character Brand Initiative
This award honors an organization or individual who has demonstrated creativity, tenacity and service for their clients and the industry at large.
Best Agency / Manufacturer Rep
This award recognizes a company, property, product, service or platform that responded to the challenges of the pandemic in an outstanding way -- whether a swift pivot in a business or product range, or a rapidly rolled out charitable program or activity. It must, of course, be licensing-related.
The Pandemic Pivot Award