22 CATEGORIES, ENDLESS POSSIBILITIES

The Licensing International Excellence Awards are bestowed on the best brands, products and initiatives of the year across all aspects of our robust industry – from live entertainment to fashion to toys, and everything in between. We could probably have 100 categories, and it still wouldn’t be enough to celebrate all the talent and success in this industry!

BEST LICENSED PRODUCTS

This group of awards honors manufacturers for an innovative licensed product or product line created for one specific property or brand. Awards are given in 9 different product categories.

Apparel / Footwear / Accessories

Appliances / Automotive / Electronics / Housewares/ Paint

Health & Beauty Aids

Food / Beverage

Digital: Apps / Software / Video Games

Home Décor (domestics, furniture, giftware or textiles)

Publishing / Social Expression / Back-to-School

Toys / Games / Novelties / Role Play (primarily aimed at ages 0-8)

Toys / Games / Novelties / Role Play (primarily aimed at ages 8-plus)

BEST LICENSED BRANDS

This group of awards honors licensors, brand owners and licensing agents that have brought a brand to life in a creative, innovative way. Awards are given in 7 different categories.

Corporate Brand (entrants in this category should not fall into any other category such as fashion, art, character, etc.)

Digital Brand – Apps and Video Games

Entertainment / Character / Toy Brand – Animated

Entertainment / Character Brand – Live Action

Food / Beverage / Restaurant Brand

Lifestyle: Art / Design / Celebrity / Fashion Brand

Sports / Collegiate Brand

BEST LICENSED PROMOTION

The most outstanding use of a licensed property to promote a different product or service. (This does not refer to the promotion of a licensed property or licensed product itself.) This category is limited to one submission per brand.

Best Licensed Promotion

BEST COLLABORATION

This award honors the best partnership of the year between two or more brands of equal or similar recognition. This team-up will have been innovative, authentic and successful in driving growth, audiences and buzz.

Best Licensed Collaboration

BEST RETAILERS

Retailers that have demonstrated the highest degree of creative merchandising for a licensed property, with outstanding sell-through to prove it.

Best Retailer for Corporate / Lifestyle / Fashion / Sports Initiative

Best Retailer for Entertainment / Character Brand Initiative

BEST AGENCY / MANUFACTURER REP

This award honors an organization or individual who has demonstrated creativity, tenacity and service for their clients and the industry at large.

Best Agency / Manufacturer Rep

THE PANDEMIC PIVOT

This award recognizes a company, property, product, service or platform that responded to the challenges of the pandemic in an outstanding way -- whether a swift pivot in a business or product range, or a rapidly rolled out charitable program or activity. It must, of course, be licensing-related.

The Pandemic Pivot Award

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